Opposites attract and, together, they can make surprisingly gratifying decisions

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Little is known about how consumers make decisions together. A new study finds pairs with opposing interpersonal orientations — the selfish versus the altruistic — can reach amicable decisions about what to watch on TV, or where to eat, for example. All they have to do is let one partner drive the decision.

This post was syndicated from Top Health News -- ScienceDaily. Click here to read the full text on the original website.

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